What a Business Owner wants
acreage, holiday home
A Business Owner wants to make a profit. Anybody in business today needs to make more than a wage. The business should be providing for a happy retirement, so after all expenses are paid and the living wage has been made, there has to be that extra that is going to make it worth being in business and taking all the stress that goes with it.
It is the profit from the business that creates investments. The profits that provide dividends can be used for tax effective investments. This is what planning in business is all about.